DRVN Lambo Week

Regardless of what kind of cars you’re into, JDM or Euro, muscle or hot-hatch, hoopties or hypercars, there are few car manufacturers that can squeeze your adrenal gland quite like Lamborghini does.

I challenge you to find a single person who’s into things with four wheels and an engine that wouldn’t love to have a Lambo sitting in their garage.

There’s only one problem. Owning a Lambo is well out of reach of the vast majority of car lovers.

Sure, you can race your favorite models in just about every racing game. But that’s not the same as owning one.

However, that gap has now closed just a little bit, thanks to the partnership between Lamborghini and The Motorverse. But more on that in a minute…

Speaking of partnerships.

DRVN Labo is holding a content collab with The Motorverse to bring you DRVN Lambo Week! From now until November 1st nearly all our content is being taken over by Italy’s wildest hypercars!

Welcome to the 1st annual DRVN Lambo Week!

We are over the moon to get the opportunity to bring you this promotion for the largest automotive ecosystem in the web3 gaming space. The Motorverse.

Our OG automotive enthusiast audience may not be familiar with them, but I assure you, they will become a prominent name across the entire car culture as onchain gaming takes over traditional gaming.

During this campaign we will be highlighting everything The Motorverse is doing as they onboard Lamborghini into the world of digital assets.

Plus, we’ll be flagrantly geeking out on everything we love about the legendary Italian manufacturer.

(I know, most of our audience is JDM focused, but don’t worry, we have plenty of content lined up that will appeal to your Eastern sensibilities.)

See our full schedule of content and events towards the end of this post, including opportunities to get on the presale list (allow list) to purchase your own playable Lamborghini Revuelto.

Lamborghini enters The Motorverse

It has become a common meme for people in the crypto-space to jokingly ask “Wen Lambo”. Telegraphing the desire for their digital gambling habit to make them rich enough to go out and purchase the ultimate status symbol.

The truth is, with most speculators, reality often doesn’t map to the fantasy.

But that didn’t stop Lamborghini from taking that universal desire to heart and dive headfirst into the world of digital assets.

They could have taken this many directions, but they made the smart play and partnered with the premier automotive web3 gaming property.

If you think crypto is just for degenerate traders to try to make 10,000x gains on an ape JPG, this partnership will quickly dispel that notion.

Rather, this is the perfect example of the true power of NFTs as digital assets that serve a legitimate purpose.

If you’re expecting to mint a digital Lambo that will be valued the same as an IRL Lambo, don’t hold your breath.

Instead, Lamborghini & The Motorverse are challenging everything we know about in-game items.

Interoperable cars

The Motorverse is pioneering the concept of the onchain gaming ecosystem. A portfolio of connected motorsport videogames that allow you to use the cars in your collection across various titles and experiences.

This concept is referred to as “interoperability”.

For example, imagine back in the day when you played Need For Speed on PS1 and you finally earned enough in-game currency to purchase a Lamborghini Diablo. So satisfying, right?

Now, how much more satisfying would it have been to take that Diablo and use it in every subsequent iteration of Need for Speed, and Gran Turismo, and Forza, and Assetto Corsa. All while modifying and customizing it to your exact taste along the way.

What if you could then cash out all your hard work by selling that Lambo on a secondary market to someone who wants to benefit from your years of tuning?

That is the promise of interoperability that The Motorverse is manifesting.

Where can you race your Lambo?

Glad you asked. Out of the gates, these digital vehicles will be supported by three different games, with more experiences to come.

Torque Drift 2

Ever dreamed of drifting a Lambo? Now you can!

In the world of drifting games there is no better title than Torque Drift 2. This is by far the most comprehensive drift sim available. Every detail has been meticulously thought out by a dedicated team of developers with a deep knowledge of the sport.

It’s free to play via the Epic Games store, but once you're in you’ll quickly see the huge selection of ownable vehicles, parts, and bundles that will allow you to modify and tune your drift car to your preferred spec.

There is literally no aspect of your car that you can’t tweak to dial in your driving dynamics. And their partnership with established brands such as BC Racing, Greddy, Liberty Walk, Enkei, and more goes to show their knowledge and support of the drifting world.

What’s more, if you own a digital part or component in-game you can get a discount on the physical part through their physical parts store!

Here’s to hoping that owning a digital Lambo will eventually get us a discount on the real thing. (One can dream)

REVV Racing

This is a browser-based arcade-style racing game in the vein of such classics as Ridge Racer. But don’t let the casual nature of the genre fool you. REVV Racing is a proper challenge and allows you to earn SHRD tokens that can be used to “fuse” your cars to become even more competitive, ans well as $REVV tokens to purchase more cars.

It also has daily and weekly challenges that will keep you coming back time and time again to stack those tokens and build your garage.

Rumor has it that soon it will incorporate a multiplayer mode and support for wheel and pedal inputs.

When you just want to jump behind the wheel and race, this is the game for you.

Fast Forworld

The newest edition to the ecosystem is Lamborghini’s very own immersive experience. As it has not yet been released, the details are sparse. Here’s what we know so far.

Fast Forworld is an online hub where collectors can interact with their digital vehicles, earn rewards and prizes, win IRL experiences, contribute to the project, get early access to new collectibles, unlock exclusive merch, and more.

Excited for this new wave of motorsport gaming? First, you’ll need to buy a Lambo of your own.

Join the Revuelto revolution

The model on display is Lamborghini’s latest and most technologically advanced hypercar, the Revuelto. 

Their first HPEV (High Performance Electrified Vehicle) that mates a V12 with three high density electric motors, kicking out a total of 1,001 HP.

Obviously, if you’re rocking a Revuelto in TD2 or Revv Racing, you’ll have one hell of an advantage.

Every car will come in the form of an NFT digital asset which is “minted” directly from the Fast Forworld website. It has not yet been revealed, but it’s safe to assume it will come with a variety of traits varying from common to legendary (NFT-speak for super rare).

I’d expect features such as wheels, paint color & graphics, backgrounds, and maybe even the aero to be uniquely mixed and matched so no two are the same.

(At least, that’s how I’d do it if I were them.)

We also know that digital Revuelto holders will gain free access to the Genesis Capsule, which unlocks extended benefits across the ecosystem.

Furthermore, their site mentions an in-game scavenger hunt to collect parts to build a Huracan STJ which too will be interoperable across the entire ecosystem.

All that said, it’s fair to say that the experiential value packed into this product partnership is truly “revuelutionary”!

Wen and Where?

On November 7th you will get your chance to purchase the first edition of these interoperable vehicles.

However, just showing up when the doors open may not be enough to snag your car.

The anticipation for this project is through the roof, so the likelihood that they sell out in a flash is extremely high. Given that reality, here are the ways that you can get yours.

1. Sit back and wait for the 7th, then pray you can beat the hordes of petrol heads in an all-out race to mint one before they’re gone.

2. See our guide to secure a guaranteed spot in the mint from The Motorverse, then put in the work.

3. Engage with our content over the next week to win an allow list spot.

That’s right. Over the course of the DRVN Lambo Week we will be providing a variety of opportunities to secure one of 50 guaranteed spots to mint your Revuelto during the pre-sale.

Wanna know how to secure your spot? Check out our schedule of content and events during Lambo Week. Each one will present an opportunity to earn a spot on the list.

Introducing DRVN Lambo Week

To celebrate and promote this legendary partnership between Lamborghini and The Motorverse we have planned a barrage of content designed to introduce you to their games, Torque Drift 2 and REVV Racing, educate you about the Fast Forworld platform, join the Motorverse community, and indulge in the history and spectacle that is the Lamborghini brand.

Here is the current list of content and events we have planned between 10.28 and 11.1.

Sim Racing Livestreams

Monday 10.28 & Tuesday 10.29

Join Rex Tracer for two livestreams featuring the games that the Revuelto NFT will soon be interoperable with.

• Livestream 1: REVV Racing

• Livestream 2: Torque Drift 2

Channels: Watch it live on X, YouTube, and Twitch, with replays and highlights on Facebook, Instagram and TikTok

Promotion: 5 viewers will win an allowlist spot during each livestream.

Spots available: 10

Drakula Campaign

Monday 10.28

One of the most popular projects in the Base ecosystem is the TikTok clone, Drakula. The objective is to get a crew of new users to join the app and take over the timeline with Lambo content.

Requirements:

• Join Drakula (available on iOS and browser)

• Post at least 1 piece of Lambo themed content

• Mention motorverse.com and #drvnlamboweek in the caption

• Cross post it to X

Promotion: The accounts that generate the most engagement (Likes & Comments) will win an allow list spot & 10K $BSTR

Spots available: 5

Daily DRVN Newsletter Takeover

Tuesday 10.29 & Thursday 10.31 & Tuesday

The two newsletters of the week will be entirely Lambo themed, with a with informative and entertaining stories from the online, onchian and IRL car world.

Content:

• Issue #68 / Can you drift a Lambo?

• Issue #69 / The rarest, wildest, and most expensive Lambo models ever

Promotion: Refer 5 new subscribers to win our limited batch allow spots. This is first come first serve, to those who reach the goal first.

Spots available: 10

But don’t wait to start referring. You can start racking up referrals to earn your allowlist spots right now!

Facebook, Instagram, and X Community Contest

Tuesday 10.29 - Thursday 10.31

Participate in our good old fashion social contest. We will be hosting three separate contests on our primary social media accounts. Follow us and keep an eye out for when the announcement drops.

Facebook Requirements:

• Follow our page

• Like, repost, and comment mentioning a friend who loves cars

Instagram Requirements:

• Follow our page

• Like and comment mentioning a friend who loves cars

• Repost as a story and tag @Revhardmotors

X Requirements:

• Follow @Lamborghini, @TheMotorverse, and @DRVNlabo

• Like, comment, and RT post

Promotion: 5 winners will be selected at random from each platform and will receive an allowlist spot and 10K $BSTR

Spots available: 15

Live Podcast with a rep from The Motorverse

Wednesday 10.30

Rex Tracer will interview someone from The Motorverse team in a live podcast. This will be streamed to X and YouTube, and the audio will be added to our podcast queue, scheduled for release on Monday 11.4.

Channels: Watch live on X and YouTube, or catch the audio version on Spotify, other podcast platforms.

Promotion: Following the interview we will hold a Lambo/Motorverse trivia contest for the live viewers. It will consist of 5 questions that those who consumed the prior DRVN Lambo Week content should know. Every right answer will receive an allowlist spot. Limited to one spot per participant.

Spots available: 5

More content and events to be added soon.